THE MANIPULATIVE INFLUENCE OF MASS MEDIA ON POLITICAL CONSCIOUSNESS AND THE TRANSFORMATION OF POLITICAL CULTURE

Publicity, political consciousness, political culture, subculture, media content, transformation, manipulation, media.

Mualliflar

This article analyzes media content that affects the minds and hearts of citizens, introduces negative changes into the existing traditional
system of public relations, values and lifestyle of the people and, ultimately, generates “mass culture", “subculture" and its elements in
society.