OLIY TAʼLIM MUASSASASALARIDA MOSLASHUVCHAN MARKETING STRATEGIYALARINI ISHLAB CHIQISH MEXANIZMLARI
DOI:
https://doi.org/10.65451/iqtisodiyotuzb.v4i6.13282Аннотация
Maqolada oliy taʼlim muassasalarining bozor sharoitida barqarorligini taʼminlashda adaptiv marketing strategiyalarining roli tahlil qilinadi. Muallif OTMni murakkab adaptiv tizim (Complex Adaptive Systems – CAS) sifatida qaraydi va uning tashqi muhitdagi oʻzgarishlarga moslashish mexanizmlarini taklif etadi. Maqolada strategik moslashuv (AS), biznes-jarayonlarni moslashuv (ABP) va biznes-parametrlarni moslashuv (AP) kabi uch darajali boshqaruv modeli asoslanadi. Zamonaviy adabiyotlar tahlili asosida model raqamli transformatsiya, sunʼiy intellekt va maʼlumotlarga asoslangan qaror qabul qilish yoʻnalishlarida rivojlantiriladi.
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