MIJOZLARGA YOʻNALTIRILGAN RAQAMLI MARKETING ASOSIDA SAVDO XIZMATLARINI MODERNIZATSIYA QILISH
DOI:
https://doi.org/10.65451/iqtisodiyotuzb.v6i8.14229Abstract
Ushbu maqolada mijozlarga yoʻnaltirilgan raqamli marketing asosida savdo xizmatlarini modernizatsiya qilish masalalari yoritilgan. Raqamli texnologiyalar, elektron tijorat, CRM tizimlari, Big Data va omnikanal marketing vositalari orqali mijozlar ehtiyojini aniqlash, xizmat sifatini oshirish hamda savdo korxonalarining raqobatbardoshligini kuchaytirish imkoniyatlari tahlil
qilingan.
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