MIJOZLARGA YOʻNALTIRILGAN RAQAMLI MARKETING ASOSIDA SAVDO XIZMATLARINI MODERNIZATSIYA QILISH
DOI:
https://doi.org/10.65451/iqtisodiyotuzb.v6i8.14229Аннотация
Ushbu maqolada mijozlarga yoʻnaltirilgan raqamli marketing asosida savdo xizmatlarini modernizatsiya qilish masalalari yoritilgan. Raqamli texnologiyalar, elektron tijorat, CRM tizimlari, Big Data va omnikanal marketing vositalari orqali mijozlar ehtiyojini aniqlash, xizmat sifatini oshirish hamda savdo korxonalarining raqobatbardoshligini kuchaytirish imkoniyatlari tahlil
qilingan.
Библиографические ссылки
1. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice (7th ed.). Pearson.
2. Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.
3. Ryan, D. (2020). Understanding digital marketing: Marketing strategies for engaging the digital generation (5th ed.). Kogan Page.
4. Kannan, P. K., & Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45.
5. Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96.
6. Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omni-channel retailing. Journal of Retailing ,91(2), 174–181.
7. Grewal, D., Roggeveen, A. L., & Nordfält, J. (2017). The future of retailing. Journal of Retailing, 93(1), 1–6.
8. Wirtz, J., & Lovelock, C. (2021). Services marketing: People, technology, strategy (9th ed.). World Scientific.
9. Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021–2022: Business, technology and society (17th ed.). Pearson.
10. Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.
11. Ergashxodjayeva, Sh. J. (2013). Innovatsion marketing. Iqtisodiyot.
12. Qosimova, M. S., Yusupov, M. A., & Ergashxodjayeva, Sh. J. (2019). Marketing asoslari. Iqtisodiyot.
