METHODOLOGY OF PUBLIC OPINION STUDY (ON THE EXAMPLE OF MEDIA INFORMATION SYSTEM)

Jamoatchilik fikri, uni tashkillashtirish, boshqarish va nazorat qilish metodologiyasi, media ta’sir elementlari, axborot iste’molchilari, manfaatlarga qaratilgan axborot, dezinformasion axborot, jamoatchilik so‘rovi, niqobli axborot, axborot matn, pozitiv jamoatchilik fikri.

Authors

  • Jonibek TANIKULOV Samarqand davlat universiteti Urgut filiali gumanitar fanlar kafedrasi, falsafa fani o‘kituvchisi, falsafa fanlari bo‘yicha falsafa doktori (PhD), Uzbekistan
  • Jonibek TANIKULOV Samarqand davlat universiteti Urgut filiali gumanitar fanlar kafedrasi, falsafa fani o‘kituvchisi, falsafa fanlari bo‘yicha falsafa doktori (PhD), Uzbekistan

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This article reveals the possibilities of the media, which directly affect the formation of public opinion, the methods used by them, the mechanisms of implementation, the content of the methodology of the media aimed at managing the consciousness of the individual. In addition, a comparative analysis of the factors that accelerate the process of functional integration between the media elements - the transition of philosophy from individual to general and from specific to specific, and proposals and recommendations for the organization of a media information system to form a positive public opinion in society.