FORMATION AND DEVELOPMENT OF PROFESSIONAL IMAGE IN UZBEKISTAN: GENESIS, PROBLEMS, AND PROSPECTS
The article provides a retrospective analysis of philosophical, psychological, pedagogical, and imageological literature to identify the genesis of the problem of professional image formation. The stages of image development as a scientific and social phenomenon, beginning with ancient civilizations and ending with the modern period, are examined. The author focuses on the socio-historical, cultural, and scientific-theoretical prerequisites for the formation of the image concept. Key theories and ideas proposed by philosophers, political scientists, and public relations specialists are analyzed. The evolution of professional image and its role in modern communication are examined.
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