STYLISTIC DEVICES OF LANGUAGE IN INTERNET MEDIA TEXTS
The article investigates the function of stylistic devices in online media texts by means of audience involvement and message efficacy analysis. Examining several genres – news stories, ads, political speeches, and entertainment media—the study shows how metaphors, hyperbole, personification, symbolism, and parallelism improve the expressive value of digital information. The study shows using corpus-based analysis and qualitative evaluation that stylistic devices not only affect the reader's perspective but also help to make online media conversation more convincing. For journalists, content providers, and linguists on the strategic use of language in digital communication, the results provide pragmatic insights
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