Ijtimoiy-gumanitar fanlar

SYNTACTIC FEATURES IN THE TRANSLATION OF BRAND NAMES

Номинация, бренд, проблемы перевода, лексико-семантическая особенность, концепт, языковая единица, положительное значение, ассимиляция

Authors

  • Madina MADIEVA, Termez University of Economics and Service, Senior teacher of the Department of Foreign Languages and literature (PhD), Uzbekistan

This article examines the translation challenges of brand nominations, the diversity of their semantic meaning aspects, and the fact that independently named concepts often consist of linguistic units possessing lexical-semantic characteristics. It has been determined that lexical-semantic phenomena play a crucial role in the process of brand naming.