PRAGMA-COMMUNICATIVE STRATEGIES IN ADVERTISING DISCOURSE
Keywords:
discourse, linguopragmatics, pragmatic effect, pragma-communicative strategy, perlocutionary act, slogan
Abstract
The article discusses the characteristics of the advertising discourse studied from the point of view of linguo-pragmatics and the problems related to the pragma-communicative strategies used in it. The purpose of the article is to describe the characteristics of advertising slogans as a type of discourse and to explain the strategies used in achieving the main goal of advertising slogans
References
Abdumutaljonovna, P. S. (2022). Main Characteristics of Advertising Discourse in Modern Linguistics . Texas Journal of Multidisciplinary Studies. 2022
2. Cook, G. The Discourse of Advertising. London and New York. 2001
3. Safarov, Sh. Pragmalingvistika. 2008
4. Sherqulova M. X, Abduvahobova M. A Importance of pragmatics and semantics while creating advertising slogans. European journal of economics, finance and business development, Volume 1, issue 1, Aprel, 2023
5. Ашурова Д.У. Прагматическое направление в стилистике//O‘zbekistonda xorijiy tillar. — 2023. — № 2 (49). — B. 54-73.
6. Вежбицкая А. Речевие акты. Новое в зарубежной лингвистике. – М., 1985
7. https://lex.uz/docs/-6052631
2. Cook, G. The Discourse of Advertising. London and New York. 2001
3. Safarov, Sh. Pragmalingvistika. 2008
4. Sherqulova M. X, Abduvahobova M. A Importance of pragmatics and semantics while creating advertising slogans. European journal of economics, finance and business development, Volume 1, issue 1, Aprel, 2023
5. Ашурова Д.У. Прагматическое направление в стилистике//O‘zbekistonda xorijiy tillar. — 2023. — № 2 (49). — B. 54-73.
6. Вежбицкая А. Речевие акты. Новое в зарубежной лингвистике. – М., 1985
7. https://lex.uz/docs/-6052631
Published
2024-11-06
How to Cite
Mahliyo SHERQULOVA. (2024). PRAGMA-COMMUNICATIVE STRATEGIES IN ADVERTISING DISCOURSE. News of the NUUz, 1(1.6), 403-405. https://doi.org/10.69617/nuuz.v1i1.6.5068
Section
Articles
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