REKLAMA DISKURSIDA QO‘LLANILADIGAN PRAGMA-KOMMUNIKATIV STRATEGIYALAR

  • Mahliyo SHERQULOVA O‘zDJTU tayanch doktoranti
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"Kalit so‘zlar" : diskurs, lingvopragmatika, pragmatik effekt, pragma-kommunikativ strategiya, perlokutiv akt, slogan.

"Maqola"

Maqolada lingvopragmatika nuqtai nazaridan tadqiq etiluvchi reklama diskursi xususiyatlari va unda qo‘llaniladigan pragma-kommunikativ strategiyalar bilan bog‘liq muammolar muhokama qilinadi. Maqolaning maqsadi reklama sloganlarini diskurs turi sifatida o‘ziga xos xususiyatlarini tavsiflash hamda reklama sloganlaridan ko‘zlangan asosiy maqsadga erishishda unda qo‘llaniladigan strategiyalarni yoritib berishdan iborat.

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Nashr qilingan
2024-11-06
How to Cite
Mahliyo SHERQULOVA. (2024). REKLAMA DISKURSIDA QO‘LLANILADIGAN PRAGMA-KOMMUNIKATIV STRATEGIYALAR. O‘zMU Xabarlari, 1(1.6), 403-405. https://doi.org/10.69617/nuuz.v1i1.6.5068
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Jild 1 Son 1.6 (2024): O'ZMU XABARLARI (1.6 SONI) 2024
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